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MADE IN ENGLAND

INVESTORS/PARTNERSHIPS PROPOSAL 2026 - 2032

 

 

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OPPORTUNITY

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We are now seeking partners in the UK to help us transform this collection into a shared national experience.

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Our goal is to develop Made in England from the first generation to the second and third, over a six-year period — creating a body of work that captures one of the most defining social and cultural movements in modern history.

Together, we will build a curated exhibition package that can travel across the UK — reaching the towns, cities, and communities that formed these stories.

 

We aim to present it in the most innovative way possible — merging art, technology, and human storytelling.

This is the most historic art collection ever created in the UK, and one of the most significant cultural archives ever seen in the world. With a vast South Asian audience connected through culture, religion, and migration, the reach of this work is unparalleled. We are assembling a team dedicated to deep research, authentic representation, and artistic excellence — to create one of the most seminal art collections in recent history.

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BUSINESS PLAN STRUCTURE

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  1. Executive Summary

  2. Project Overview

  3. Vision & Mission

  4. The Story & Inspiration

  5. Creative Concept & Format

  6. Market Opportunity

  7. Audience & Reach

  8. Partnership Goals

  9. Production Plan

  10. Timeline & Phases

  11. Team & Roles

  12. Budget Breakdown

  13. Revenue Streams

  14. Marketing & Distribution Strategy

  15. Sponsorship & Investment Opportunities

  16. Community & Educational Impact

  17. Social & Cultural Value

  18. Conclusion / Call to Action

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EXECUTIVE SUMMARY

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Made in England is an ambitious six-year national art initiative led by British visual artist Jai Sol.

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The project documents and re-creates the story of South Asian immigration to Britain from 1966 to 2016 through a collection of one hundred original, AI-generated and digitally enhanced artworks supported by film, sound, and narrative.

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This is a major cultural and commercial undertaking designed to produce exhibitions, digital content, and collectible works with long-term value and reach.

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We are seeking strategic partners in the UK to co-develop, fund, and present the collection nationwide before expanding internationally.

 

 

 

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PROJECT OVERVIEW

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The collection will be produced in three phases reflecting the first, second, and third generations of South Asian immigrants in Britain.

 

This collection captures their experiences in detail — diverse lives and characters from different backgrounds, each shaped by their time and circumstance. Every visual takes us back into their world, showing how they lived, what surrounded them, and how they adapted through courage, work, and love.
 

Each artwork is a historically grounded, character-based visual story drawn from Jai Sol’s thirty-year personal archive of interviews, journals, and photographs.

 

The work will be presented through immersive, interactive exhibitions in London, Manchester, and key UK regions, supported by a large-scale digital campaign and merchandise programme. Revenue will be generated through art sales, licensing, partnerships, and touring exhibitions.

 

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VISION & MISSION

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To create one of the most significant art collections in modern British history — preserving the legacy of immigration, identity, and cultural integration through contemporary art and technology.

 

To produce, exhibit, and distribute Made in England as a shared national experience that humanises the story of immigration, strengthens cross-community understanding, and demonstrates the creative and economic power of inclusive storytelling.

 

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STORY & INSPIRATION

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Made in England originates from a thirty-year journal kept by British artist Jai Sol, documenting the lives of South Asian immigrants and their descendants in the UK.

 

From interviews, photographs, and personal encounters gathered over three decades, the project captures the authentic voice of those who arrived between 1966 and 2016 — the workers, families, and visionaries who helped shape modern multicultural Britain.

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This archive forms the creative foundation for a collection of one hundred artworks that reimagine the emotional and social history of migration. Each piece acts as both record and reflection — connecting personal memory to national history.

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CREATIVE CONCEPT & FORMAT

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The collection combines AI-generated imagery, digital film, and traditional artistic methods to create immersive visual narratives.

 

The use of AI is not aesthetic novelty — it is a tool for reconstruction, allowing historic moments to be visualised with depth, realism, and emotion.

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Each artwork becomes a moving tableau:

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  • Character-based, true-to-life visual scenes.
     

  • Integrated with original sound design, spoken word, and music.
     

  • Presented in immersive spaces using digital displays and interactive installations.
     

This approach bridges art, documentary, and technology — transforming archived stories into a sensory, modern experience. It is designed to attract both traditional art audiences and digital-native viewers, redefining how people engage with history through art.

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MARKET OPPORTUNITY

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There is a growing international demand for art that merges technology and human storytelling. According to recent global art market reports, AI-generated and digitally assisted artworks have seen year-on-year increases in both visibility and value, yet few projects use the medium to explore real cultural or social history. Made in England fills this gap by using technology not for abstraction or trend, but for empathy, heritage, and education.

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The project appeals to several key markets:

  • Cultural and heritage institutions interested in contemporary migration narratives.
     

  • Private collectors and investors seeking meaningful, historically anchored digital art.
     

  • Diaspora audiences — over 5 million South Asians in the UK and over 30 million globally — with strong emotional and cultural connection to the subject.
     

  • Educational and community networks focusing on diversity, identity, and inclusion.

 

By combining emotional authenticity with technological innovation, Made in England stands apart from decorative or speculative AI art. Its focus on human truth and accessibility opens the door to new audiences — people who would not normally visit galleries but will connect with the story when it reaches them directly.

This positions the collection as both a cultural milestone and a new commercial model for art distribution — one that is inclusive, experiential, and future-facing.

 

 

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AUDIENCE & REACH

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  • There are over 1.4 billion people in India, with the global South Asian population exceeding 2 billion — making it one of the largest cultural communities in the world.
     

  • In the UK alone, there are over 5 million British South Asians, forming a powerful demographic with deep emotional and historical ties to the stories within Made in England.
     

  • The project also connects with global diaspora audiences across North America, the Middle East, Africa, and Southeast Asia — communities that share the legacy of migration and identity.
     

  • Beyond heritage audiences, Made in England appeals to mainstream viewers interested in human stories, culture, and digital art, bridging generations and backgrounds.
     

  • By combining immersive experiences with digital storytelling, we reach both traditional art collectors and younger, tech-driven audiences worldwide.

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PARTNERSHIP GOALS

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  • To secure strategic UK business partners who share our vision of celebrating culture, integration, and innovation through art.
     

  • To collaborate with digital platforms, new immersive spaces, and event venues that use modern technology to display interactive art experiences.
     

  • To utilise unconventional spaces — such as pop-up venues, community halls, and retail environments — to take the art directly to the people.
     

  • To attract brand sponsors and media partners to support production, marketing, and national touring events.
     

  • To form long-term alliances with businesses that see cultural storytelling as a valuable and forward-thinking investment.

 

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PRODUCTION PLAN

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The Made in England collection will be produced and expanded over a six-year timeline, creating a total of 300 original artworks, divided into three generational chapters:

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  • Phase 1 – Prototype & Development:

    Create initial visuals, short film sequences, and presentation materials for partners and sponsors.

     

  • Phase 2 – Full Collection (Year 1–2):

    Produce 100 original artworks representing the First Generation — the early settlers.

    Use a mix of AI, digital, and traditional methods to create stills, motion works, and narrative pieces.

     

  • Phase 3 – Continued Creation (Year 3–4):

    Develop the Second Generation series — families, children, and cultural integration.

    Create another 100 artworks, expanding into short films, sound compositions, and interactive visuals.

     

  • Phase 4 – Completion & Expansion (Year 5–6):

    Produce the Third Generation — the established and modern British-Asian identity.

    Final 100 artworks, exploring new digital and experiential formats.

     

Ongoing Exhibition & Marketing:

While production continues, artworks will be released, marketed, and exhibited through immersive experiences, digital platforms, and touring pop-ups.

Select artworks will also be made available for sale and licensing, creating a continuous revenue stream as the collection grows.

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PHASE 1 – FOUNDATION & CREATION

(Jan – Dec 2026)

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  • Objective: Develop the first 50 artworks of the Made in England collection and introduce the project to the public
     

  • Funding: £100,000 total
     

    • £50,000 from five Founding Visionaries (£10,000 each).
       

    • £50,000 from sponsorships for exhibition and marketing.
       

  • Delivery:
     

    • Create 50 artworks using AI, digital, and traditional methods.
       

    • Build the online platform, social media, and marketing materials.
       

    • Present two exhibitions — Manchester and London — each one week long.
       

    • Launch the first merchandise and limited editions.

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PHASE 2 – DEVELOPMENT & EXPANSION

 (Jan – Dec 2027)

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  • Objective: Continue the Made in England journey by creating the Second Generation collection.
     

  • Funding: £100,000 total
     

    • Combination of new Visionary supporters and annual event sponsors.
       

  • Delivery:
     

    • Create 100 new artworks reflecting the second generation of immigrants.
       

    • Continue national exhibitions and digital campaigns.
       

    • Introduce new merchandise and online engagement formats.

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PHASE 3 – COMPLETION & LEGACY

 (Jan – Dec 2028)

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  • Objective: Finalise the Third Generation collection, completing 300 artworks over three years.
     

  • Funding: £100,000 total
     

  • Ongoing mix of Visionary partners and corporate sponsors.
     

  • Delivery:
     

  • Produce the final 100 artworks exploring the modern multicultural identity of Britain.
     

  • Host national exhibitions and pop-up events.
     

  • Consolidate all work into a complete Made in England archive for future touring and education programmes.

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LONG-TERM VISION

(Beyond 2028)

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  • Continue building partnerships to tour the collection nationally and internationally.
     

  • Expand the team and create permanent immersive experiences across the UK.
     

  • Position Made in England as one of the most significant contemporary art collections of the 21st century

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TEAM & ROLES

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Founder & Creative Director – Jai Sol

Visionary artist and creator of Made in England. Leads all creative development, concept design, and storytelling. Oversees art production, curation, and partnerships.

 

Executive Producer / Project Manager

Manages timelines, logistics, budgeting, and partner relationships. Coordinates between creative, technical, and marketing teams to ensure delivery of milestones.

 

Art & Production Team

Small team of digital artists, AI specialists, animators, and sound designers who develop each artwork into its final visual and audio form.

 

Technical & Immersive Design Team

Handles the integration of digital assets into interactive and immersive formats — including projection, motion design, and installation build.

 

Marketing & Communications Lead

Develops the marketing strategy, manages PR, social media, and brand identity. Oversees campaign planning for exhibitions, digital launches, and media coverage.

 

Sponsorship & Partnerships Manager

Identifies and secures sponsors, brand partners, and visionary patrons. Builds ongoing relationships and manages collaboration agreements.

 

Event & Exhibition Curator

Plans and manages pop-up shows and immersive exhibitions across the UK. Works on audience experience, layout, and event presentation.

 

Finance & Administration Support

Manages budgets, payments, and reporting. Ensures financial transparency across all funding streams and sponsorship deals.

 

Advisory Board (Optional)

Composed of respected figures in business, media, and culture who support strategy, funding, and long-term growth.

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BUDGET BREAKDOWN

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Annual Target: £100,000

Total (3-Year Plan): £300,000

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Art Production - Creation of 50–100 artworks per year using AI, digital, and traditional methods (equipment, software, assistants) £35,000

Marketing & Digital Presence - Website, online content, social media campaigns, photography, video, PR - £20,000

Exhibitions & Events - Venue hire (Manchester & London), logistics, printing, display equipment - £25,000

Merchandise & Editions - Printing, framing, packaging, and product development for sales - £10,000

Operations & Administration - Team costs, travel, insurance, accounting, project management - £10,000

 

TOTAL PER YEAR

£100,000

 

The use of AI is not aesthetic novelty — it is a tool for reconstruction, allowing historic moments to be visualised with depth, realism, and emotion.

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Each artwork becomes a moving tableau:

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  • Character-based, true-to-life visual scenes.
     

  • Integrated with original sound design, spoken word, and music.
     

  • Presented in immersive spaces using digital displays and interactive installations.
     

This approach bridges art, documentary, and technology — transforming archived stories into a sensory, modern experience. It is designed to attract both traditional art audiences and digital-native viewers, redefining how people engage with history through art.

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REVENUE STREAMS

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1. Art Sales

Original artworks valued between £10,000–£100,000 each.
 

Limited editions and digital versions available for collectors and institutions.
 

2. Exhibitions & Ticketing

Ticketed immersive experiences in London, Manchester, and regional UK venues.
 

Private viewings and corporate bookings.
 

3. Sponsorship & Partnerships

Annual corporate sponsorship packages for brand visibility, co-promotion, and audience engagement.
 

Visionary patron network offering shared recognition and returns.
 

4. Merchandise & Collectibles

Art books, prints, apparel, and keepsakes inspired by the collection.
 

Online and on-site sales during exhibitions.
 

5. Licensing & Media - Licensing visual assets for documentaries, educational use, and digital platforms.

Future opportunities for film, streaming, and collaborative media content.
 

6. Digital & Online Engagement

Monetised YouTube content, interactive online tours, and pay-to-access digital experiences. 





 

MARKETING & DISTRIBUTION STRATEGY

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Objective:

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To build national and global visibility for Made in England by combining digital storytelling, targeted media, and real-world experiences.

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Approach:

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  • Digital First: Focus on online growth through social media platforms (Instagram, TikTok, YouTube) with strong visual storytelling and regular content.
     

  • Website & Archive: Create a central platform where audiences can explore the artworks, view behind-the-scenes materials, and purchase editions.
     

  • Press & PR: Engage national and cultural media, business publications, and online platforms to highlight the project’s social and artistic relevance.
     

  • Community Outreach: Partner with South Asian networks, business communities, schools, and cultural groups to reach local audiences directly.
     

  • Events & Exhibitions: Present immersive experiences in key UK cities, ensuring accessibility and emotional engagement.
     

  • Data & Analytics: Measure audience engagement and adapt marketing strategy continuously.
     

Distribution Channels:

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  • Physical exhibitions in Manchester, London, and other UK regions.
     

  • Online exhibitions, interactive experiences, and digital sales through the official website.
     

Collaborative showcases with event venues, festivals, and private sponsors.

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SPONSORSHIP & INVESTMENT OPPORTUNITIES

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Total Funding Goal: £300,000 over three years
Objective: To produce 300 artworks — 100 artworks per year (one full collection annually)

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1. VISIONARY SPONSORS (£10,000 each)

  • Limited to five individuals or businesses per year.

  • Collectively fund the first £50,000 required to produce the collection supporting all creation and development costs.

  • Receive early access to the artworks, recognition across materials, and invitations to private previews.

  • Each Visionary plays a founding role in shaping that year’s collection.

 

2. BUSINESS SPONSORS (£10,000 each)

  • Limited to five businesses per year.

  • Collectively fund the second £50,000, supporting the marketing, exhibitions, and public events for that year’s collection.

  • Receive brand visibility across exhibitions, media, and social campaigns.

  • Opportunities for co-branded storytelling, hospitality events, and exclusive partnership exposure.

 

FUNDING STRUCTURE (3-Year Plan)

  • Year 1: £50K from Visionaries + £50K from Business Sponsors = £100K

  • Year 2: New Visionaries (£50K) + New Business Sponsors (£50K) = £100K

  • Year 3: New Visionaries (£50K) + New Business Sponsors (£50K) = £100K

  • Total: £300,000 over 3 years

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PARTNERSHIP BENEFITS

  • Alignment with one of the UK’s most significant cultural and artistic collections.

  • Recognition across national exhibitions, digital media, and press coverage.

  • Participation in a long-term legacy project celebrating culture, creativity, and unity.

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COMMUNITY & EDUCATIONAL IMPACT

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Made in England is not only an art collection — it is a social record and educational tool designed to strengthen cultural understanding.

 

The project connects generations by preserving authentic stories of immigration, identity, and belonging, while creating opportunities for people to reflect on their shared history.

Community Impact

  • Brings the story of South Asian immigration directly to communities through exhibitions, workshops, and pop-up events.
     

  • Encourages dialogue between generations, inspiring pride in heritage and respect for difference.
     

  • Builds local engagement by showcasing the stories of real people from towns and cities across the UK.
     

Educational Impact

  • Provides schools, colleges, and universities with visual and digital resources for teaching history, culture, and social integration.
     

  • Offers talks, creative sessions, and digital archives to help young people explore identity, creativity, and empathy.
     

Establishes a long-term educational partnership programme to expand awareness and inclusion through art.

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SOCIAL & CULTURAL VALUE

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Made in England is more than an art collection — it’s a cultural legacy that documents, humanises, and celebrates the real stories of South Asian communities who helped shape modern Britain.

 

Social Value

  • Promotes empathy and understanding in a time of cultural division and misinformation.

  • Builds bridges between generations, encouraging dialogue on identity, belonging, and shared heritage.

  • Strengthens community pride and representation, giving visibility to stories that were never documented or celebrated.

  • Creates access to art and culture for people who rarely engage with traditional galleries or institutions.

 

Cultural Value

  • Preserves a crucial part of British and South Asian history through contemporary artistic storytelling.

  • Merges technology, heritage, and creativity — redefining how national identity is represented in modern art.

  • Establishes one of the most significant artistic archives of South Asian migration and integration in the UK.

  • Contributes to Britain’s cultural landscape as a living record of resilience, diversity, and transformation.

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CONCLUSION / CALL TO ACTION

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Made in England represents one of the most ambitious cultural art projects of our time — a living archive of how people from different worlds came together to shape modern Britain.

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We are now inviting visionary partners, businesses, and sponsors to join us in bringing this story to life.

Your involvement will help create history — transforming art, technology, and humanity into one shared experience.

Together, we can preserve these stories, inspire new generations, and build a legacy that defines what it truly means to be Made in England.

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Studio & Gallery

Springvale Terrace, West Kensington,

London W14 0AE

Contact & Features

For PR and commercial enquiries contact

info@jaisolart.com

For enquiries contact:  info@jaisolart.com

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